The AUREA Award is more than just an awards ceremony. Every year, Michael Mack and MACK One invite international visionaries, creative minds and leading companies to discuss the future of immersive technologies. 

Patrik Schumacher, Director of Zaha Hadid Architects, presented innovative approaches and perspectives on the future of design and technology in architecture and design. 

Find out which concepts have won the AUREA Awards 2025 by tuning in to this exciting keynote. 

Published on: 20.02.2025